Georgia has the oldest unbroken wine making tradition in the world. Their national identity is deeply associated with great wine, hospitality, and gastronomy. Despite this rich heritage, Georgian wine was not known in the UK, and had limited distribution.

Swirl Wine Group was chosen by the National Wine Agency of Georgia to devise and run their first integrated UK campaign in 2017.  We worked with the agency to develop and deliver a cohesive campaign to raise the prestige, profile and awareness of Georgian wines in the UK market, and to increase their availability and distribution.

We also worked with contacts in tourism, culture and gastronomy to broaden our reach, and liaised with our counterparts in China, the USA and Poland to ensure consistency and maximise their budget. 

We continue to work with the National Wine Agency of Georgia on Georgian Wine UK in 2018.


  • Position Georgian Wines with an engaging identity and consistent message
  • Raise awareness of, and demand for Georgian wine as a fine wine terroir
  • Support producers in building strategic distribution and profitable sales
  • Create compelling content for all channels
  • Achieve expanded and rich coverage of Georgian wine in trade and consumer media