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We are a wine consultancy and events specialist, on a mission to celebrate and nurture the world’s great terroirs – wherever they may be. Founded by Master of Wine, Sarah Abbott, we offer a unique blend of services for trade, corporate and consumer clients. We believe that wine diversity is beautiful, and we never cease to be inspired by the power of wine to open minds, create memories, and bring people together.

Our campaigns and events feature wines of character and authenticity from all over the world, but our speciality is in winning recognition for telling the world about, sharing the joys of, celebrating and introducing the lesser-known, the underestimated, and the misunderstood wines of the world.

 Based in London, we work across the world both with our own team, and with a carefully selected network of brilliant, trusted associates.

The three parts of our business are:

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Swirl & Market is a boutique consultancy and marketing agency for the wine trade; delivering integrated distribution strategies, wine communications, and brand development to some of our world’s most exciting and surprising wines. 

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Swirl & Savour creates enchanting taste experiences with flair, joy and imagination.  Our events immerse guests in the tastes of the world. Our themes feature not only artisan wines but also craft spirits, beer, and just about every drink of personality and place – including tea.

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Swirl & Cellar enables collectors to get more out of their interest in wine. This tailored and flexible service has evolved through years of client requests and referrals, and includes wine sourcing, wine portfolio management, cellar valuations, private wine tuition, wine tours, and even food and wine matching for a special occasion.

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