THE EVENT
As part of an ongoing ‘image building’ campaign for Prosecco Superiore Conegliano Valdobbiadene DOCG, two ‘invitation only’ technical masterclasses were held by Sarah Abbott MW and Roberto Merlo in London and Manchester to help demonstrate the excellent quality of these wines, and help improve market perception and positioning of Conegliano Valdobbiadene DOCG.
The fully subscribed tutored tastings were held at 67 Pall Mall, a premium, high calibre private members club for wine lovers in London, and Manchester House, a premium restaurant in the city renowned for its wine list, in Manchester.
10 Wines were carefully curated by Sarah Abbott MW to reflect the diversity of the styles of wines available including unusual styles, such as Tranquilo, and bottle-fermented Prosecco. Wines were paired with food to establish its gastronomic credentials to begin moving away from the image of Prosecco as the cheap, easy drinking wine for women in the UK.
Swirl Wine Group created background information on the DOCG, terroir, producers and detailed notes on each wine, whilst a range of canapés were selected to match with the wines, served in four flights.
We had great feedback and thorough enthusiasm for Prosecco Superiore Conegliano Valdobbiadene DOCG, as well as genuine interest in the wines from both on trade & off trade with a noticeable shift in perception towards Prosecco Superiore DOCG. We also had excellent social media hype and comments including “one of the best tastings of the year.”
WHO CAME
We invited a highly targeted group of attendees including, sommeliers from Claridges, Journalists from The Buyer, and representatives from Thorman Hunt and Berry Bros & Rudd, amongst many other influencers and cognoscenti from the wine world.
COVERAGE
The event was also published in the Wine Trade Diary and included in an article on Conegliano Valdobbiadene DOCG in The Buyer as well as press coverage below:
- The Buyer
- Harpers Wine & Spirit
- Sumilier.com
- MCR Hookup – event listing and social media competition for consumer places
Prosecco Conegliano Valdobbiadene Superiore DOCG
Conegliano Valdobbiadene is a small zone in the Veneto nestling between the world-famous splendour of Venice and the austere beauty of the Dolomites. Here, in the Province of Treviso, in the hills that stretch northwest from Conegliano towards Valdobbiadene, man has cultivated for centuries not only the Glera grape variety, but also the culture of winemaking.
In Fact, Italy’s first School of Winemaking, the “Istituto Cerletti”, opened up in Conegliano in 1876; in 1923 the Institute for Viticultural and Oenological Experimentation was founded, also in Conegliano, nad even today the University of Padua has an annexe of its Oenology Faculty there. It is this zone that produces Conegliano Vadobbiadene Prosecco Superiore D.O.C.G., a wine that – still today – can only come from 15 communes: Conegliano, San Vendermiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro die Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene.
Conegliano Valdobbiadene is the dynamic heartland of a much larger area that represents the entire world of Presecco, a varied panorama of natural enviroments and flavours that includes several Denominations: Conegliano Valdobbiadene Prosecco Superiore D.O.C.G., Asolo Prosecco Superiore D.O.C.G. and Prosecco D.O.C.. Alle three Denominations correspond to areas that are very different in terms of size and landscape.
Visit: http://www.prosecco.it/en/for more information
THE EVENT IN SOCIAL MEDIA
