I Vini del Piemonte – BaroloBrunello, The Italian Kings
This thrilling trade tasting brought together two of the greatest red wine regions of Italy; Barolo, from Piedmont, and Brunello, in Tuscany.
A trade tasting event was held during the day at the prestigious Institute of Directors in Pall Mall, whilst renowned private members club for wine afficionados, 67 Pall Mall, hosted an exclusive evening walk-around tasting for consumers.
This flagship tasting brought together for the first time over 34 of Italy’s finest red wine producers from Barolo and Brunello. These wines are starting to challenge the greats of Burgundy and Bordeaux for “fine red wine” status, but awareness of their nuance, longevity and greatness is still underdeveloped.
An expanded sampling campaign to trade and press continue for 1 month after the event.
Renowned figures from the world of wine including; importers, sommeliers (amongst them the President of the UK Sommelier Association), regional wholesalers, independent merchants, trade and consumer press, and influencers, leading hotels and restaurants.
Please see our full report for event, coverage and social media highlights: EVENT REPORT