Rosé is booming in key markets across the world. The growth in rosé sales – by volume and value – outstrips that of still wine, and can even transcend seasonality. Rosé has been embraced by younger drinkers attracted, thanks to Provence, by evocations of glamour and riviera lifestyle. While rosé’s uncomplicated appeal is credited with its success, the deeper, complex side of the style is increasingly recognised. Today, rosé wines are far more likely to considered with curiosity and respect: Master of Wine Elizabeth Gabay has published an acclaimed book focused entirely on rosé. Some world-class wines of top quality, and price, are rosé. The nuances of rosé winemaking are reported with more seriousness and depth by media. France dominates rosé production and consumption, but Italy is coming up. Rosato is not new in Italy. There are established traditions, embedded with local varieties, in Puglia, Calabria, Abruzzo, Veneto and Lombardy. Promotional and research organisations have been set up to support the quality and sales of rosato from Italia. The Bella Rosa masterclass, led by Sarah Abbott MW, will explore this new wave of Italian rosato, with 12 wines that are all present on the UK market.
Bella Rosa takes place within Borsa Vini – the major trade tasting of premium Italian wine, held on 10th May 2022 at Landing 42 in the Leadenhall Building, London.
The masterclass runs from 11am-12pm and places must be booked in advance.
This masterclass is promoted by Swirl & Market, part of Swirl Wine Group, on behalf of the Italian Trade Agency.