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The power of stories

“Stories are powerful because they transport us into other people’s worlds” – Paul Zak In the UK, our wine industry is anything but ancient. Perhaps that’s why it’s hard for us to get our heads around how wine can be as integral…
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Pioneering producer connections

At Swirl Wine Group, we specialise in helping emerging wine regions reach their full potential in the UK wine market. For ‘emerging’ or lesser-known wine regions it can be a battle to match the great wines we know are out there with the…
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Interview: the winners of Wines of Georgia's Indie Trade Alliance Fund

Each month we speak to a someone doing things a little differently in our industry. Usually, this takes the form of an interview with an interesting woman in our trade, but this month we decided to do something a little different. Our newsletter…
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What Does Biodiversity Mean To Our Trade?

In our May newsletter, we consider the significance of grape diversity and drinking bravely ahead of World Biodiversity Day on May 22nd. Humans find efficiency reassuring. We crave certainty. Diversity bristles against predictable order.…