, ,

Interview: Sabiha Apaydin of the Root, Origin, Soil conference

This month we talked to Sabiha Apaydin, leader, coordinator and wine educator of Istanbul's renowned Mikla restaurant. She is also a passionate advocate of heritage Anatolian grape varieties and the founder of the conference Root, Origin,…

Root, origin, soil: exploring Turkish wine, varieties and old vines in Istanbul

A decade ago, I was among a flock of MWs invited to Turkey to judge Turkish wine and participate in a "Masters of Wine Weekend". In one of Istanbul’s many glamorous hotels, we were arrayed on an elevated table, like polyamorous brides, looking…
,

Swirl Wine Group is the UK partner of D-Vine

We’re thrilled to announce that Swirl is the UK partner for D-Vine via our French partner EOC. D-Vine is a revolutionary fine wine by-the-glass system enjoying rapid growth in France, and now launching in the UK. D-Vine has been adopted…
,

Our March Newsletter: The Wine's The Thing - the power of grass-roots marketing

In our March newsletter we reflect on the power of grass-roots marketing Last Monday Swirl attended a party with a purpose – the Old Vine Conference’s 2022 launch, co-hosted by our founder, Sarah Abbott MW. The Old Vine Conference…
,

What Does Biodiversity Mean To Our Trade?

In our May newsletter, we consider the significance of grape diversity and drinking bravely ahead of World Biodiversity Day on May 22nd. Humans find efficiency reassuring. We crave certainty. Diversity bristles against predictable order.…
, ,

Interview: Emma Dawson MW

Emma Dawson MW isn’t just senior wine buyer at Berkmann Wine Cellars. In her spare time, she’s run a number of educational wine ventures, including Naked Grape Tastings for consumers and 52grapes.com, a free website offering consumers…
, ,

Introducing: The Blend

The Blend is a series of virtual workshops created in partnership between our founder Sarah Abbott MW and business psychologist Julie Goddard, The Success Architect. These workshops are designed to increase the representation of women in leadership…
, ,

Interview: Julie Goddard, The Success Architect

Swirl meets Julie Goddard, The Success Architect. Julie is an award-winning business psychologist and leadership coach who has partnered with our founder, Sarah Abbott MW, to create The Blend. The Blend is a series of virtual workshops designed…
, , ,

Sarah Abbott MW introduces The Old Vine Conference

This month, we talked to our founder, Sarah Abbott MW, about another passion project: The Old Vine Conference. Together with Leo Austin and Alun Griffiths MW, she has founded this non-profit with the aim of creating a definitive category for…
,

Translating Italian wine: Laura Donadoni

"...wearing all that weight Of learning lightly like a flower." Tennyson, from 'In Memoriam A.H.H. 1850'. Swirl meets Laura Donadoni, The Italian Wine Girl. A US-based wine educator, writer, marketer and influencer, she's got 51k…
, ,

Interview: Christina Rasmussen

Swirl meets Christina Rasmusen, head of content and co-founder of Little Wine. Christina, together with her business partner Daniela Pillhofer, is on a mission to change the way we learn about wine. "Learning about wine shouldn't be like going…

Time to crown unsung heroes?

Written by our guest writer, Aleesha Hansel As the world of wine evolves so too should wine education. There has been a lot of talk recently about the British educational curriculum not teaching wider history, and most noticeably skimming…
, ,

The three drinks our 2020 interviewees couldn't be without

This year we interviewed some fantastic women in the wine trade. To celebrate the festive season we asked them to name three drinks they couldn't do without this Christmas. Unsurprisingly, there are some real corkers! Clara Latham, General…

Fashions in wine

Guest writer Aleesha Hansel applies fashion's '20 year rule' to wine as she ruminates on the resurgent popularity of Beaujolais Nouveau. 'It's all just a little bit of history repeating', Dame Shirley Bassey Fashions come and go. As the…
, , , ,

End of term report

Sarah Abbott shares her end of term report reflecting on our work and our clients' successes in a turbulent 2020. 2020 began in disarray. We had the best laid plans – but my fantastic team and clients kept calm and carried on. Together,…
, , ,

Interview: Collette O'Leary

Swirl meets Collette O'Leary, head winemaker at Henners Vineyards. Colette is an English winemaker on the rise. She's in charge of the small team at Henners, a stone's throw from the coast in Sussex, where they make delicious English wine.…
,

Brave new world - Gunma craft sake with Master of Wine Sarah Abbott

Gunma craft sake For a winelover, discovering sake is like being teleported to a new planet. The balance, aromas, texture and profile are so different - but the richness of culture, heritage, craft, climate and, yes, terroir, is reassuring…
, , ,

Interview: Clara Latham

Swirl meets Clara Latham, General Manager of Della Vite. Working with Seedlip, Clara created a whole new category of drink. It was called ‘the emperor’s new clothes’ – but today Seedlip is the king of the ever-growing distilled…

Why do we disdain wines the mainstream like?

If the customer is always right, why is the wine establishment so snobby about mainstream and less complex wines? Guest writer Aleesha Hansel reflects. In any field, the more we learn, the further removed we are from our humble beginnings…
,

Jamaican-Caribbean Food Meets Georgian Wine

Are food and wine matching too European-centric? Guest writer Aleesha Hansel ponders why food and wine paring suggestions are so standardised – and what sorts of wines work best with the Jamaican-Caribbean food of her heritage. 'Goes with…
, , ,

Almost there: virtual trade and press trips to Georgia

The National Wine Agency of Georgia had hoped to host their usual (and hugely popular) trade and press trips to Georgia this Autumn, but given the ongoing disruption to international travel, regrettably, this is not possible. However, conscious…

Almost there: Virtual Trips to Conegliano Valdobbiadene in October

You don't appreciate the seven or seventy-seven wonders of a city, but the answer it gives to your request. Italo Calvino. The producers of Conegliano Valdobbiadene have come together to host Virtual Trips for members of the UK wine press…

Bid for Beirut

Swirl's PR maven, Madeleine Waters of CoCo, has been visiting and working with Lebanon for years, after being introduced to the country and its wines by child-hood friend, Michael Karam. Madeleine brought together and ran the Wines of Lebanon…