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The power of stories

“Stories are powerful because they transport us into other people’s worlds” – Paul Zak In the UK, our wine industry is anything but ancient. Perhaps that’s why it’s hard for us to get our heads around how wine can be as integral…
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Pioneering producer connections

At Swirl Wine Group, we specialise in helping emerging wine regions reach their full potential in the UK wine market. For ‘emerging’ or lesser-known wine regions it can be a battle to match the great wines we know are out there with the…
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Interview: the winners of Wines of Georgia's Indie Trade Alliance Fund

Each month we speak to a someone doing things a little differently in our industry. Usually, this takes the form of an interview with an interesting woman in our trade, but this month we decided to do something a little different. Our newsletter…
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What Does Biodiversity Mean To Our Trade?

In our May newsletter, we consider the significance of grape diversity and drinking bravely ahead of World Biodiversity Day on May 22nd. Humans find efficiency reassuring. We crave certainty. Diversity bristles against predictable order.…
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Supporting Black Wine Professionals

In support of black wine professionals. Black Lives Matter is having its #metoo moment: we think it's about time that systemic racism became as unacceptable as everyday sexism. Black wine professionals are marginalised in our industry. We…
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Mindful drinking: how and why you should try it

Mindful drinking sounds like a fad. But we've found that it can really enhance your drinking experience. In our June newsletter we explored how and why you should try mindful drinking. Have you ever tried to eat a Lindor bar mindfully? It’s…

"I failed seven hundred times." On the birth of Awasake.

In just four years, bottle-fermented sparkling sake (Awasake) has emerged as an exciting new category in Japanese sake. The Awasake producer association has a shared quality charter, technical patent, and promotional campaign. Awasake must be…

Wine tasting in a time of Corona Virus: what we are doing.

This is an update on the measures we are taking to protect our community during the Corona Virus outbreak. We appreciate that this is a concerning time for all. We seek to remain considerately positive and minimise firstly risks to health,…