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Interview: Ana Maisuradze of Lopota Lake Resort

This month we were thrilled to chat with Ana Maisuradze. The young Georgian winemaker is part of a small team at Château Buera, the winery attached to Lopota Lake Resort. Lopota was founded by her father, Goga Maisuradze, before his untimely…
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Interview: Sabiha Apaydin of the Root, Origin, Soil conference

This month we talked to Sabiha Apaydin, leader, coordinator and wine educator of Istanbul's renowned Mikla restaurant. She is also a passionate advocate of heritage Anatolian grape varieties and the founder of the conference Root, Origin,…

Root, origin, soil: exploring Turkish wine, varieties and old vines in Istanbul

A decade ago, I was among a flock of MWs invited to Turkey to judge Turkish wine and participate in a "Masters of Wine Weekend". In one of Istanbul’s many glamorous hotels, we were arrayed on an elevated table, like polyamorous brides, looking…
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Swirl Wine Group is the UK partner of D-Vine

We’re thrilled to announce that Swirl is the UK partner for D-Vine via our French partner EOC. D-Vine is a revolutionary fine wine by-the-glass system enjoying rapid growth in France, and now launching in the UK. D-Vine has been adopted…
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Our March Newsletter: The Wine's The Thing - the power of grass-roots marketing

In our March newsletter we reflect on the power of grass-roots marketing Last Monday Swirl attended a party with a purpose – the Old Vine Conference’s 2022 launch, co-hosted by our founder, Sarah Abbott MW. The Old Vine Conference…
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Interview: Belinda Stone of the Old Vine Conference

This month we talked to Belinda Stone, Consultant Head of Marketing for the Old Vine Conference, about why she thinks that this is old vines’ marketing moment. There’s a quote from Scott Cook, the founder of Intuit that "a brand is…
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Sarah Abbott MW reviews old vine wines

Last Monday, Swirl attended a party with a purpose – the Old Vine Conference’s 2022 launch, co-hosted by our founder, Sarah Abbott MW. Here, Sarah shares her personal notes on the wines featured on the evening. If you'd like to know more…

Georgia on my mind...

Georgia on my mind... It is great to be working with the National Wine Agency of Georgia again. We have a really exciting campaign lined up for 2022 and are hoping that this year we will be able to host a press trip to the abundant, colourful…

Wine Unites for Ukraine: a charity auction on 1st-3rd April 2022

Colleagues and friends from the UK wine trade are coming together to donate lots and promote a charity auction to raise funds for humanitarian causes in Ukraine. The lots are growing daily and there is something for all tastes and budgets.…

Gunma Craft Sake at Pantechnicon, London

On the 8th March 2022, we held a masterclass for Gunma Craft Sake at Sachi Restaurant in Pantechnicon, London. The masterclass was led by sake buyer and educator, Christine Parkinson, with Master of Wine, Sarah Abbott. The guests included…
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Our February Newsletter: tech is wine's new frontier

In our February newsletter we consider wine's new frontier: technology. This coming month we have an event which shows how some of the technical adaptations forced on us by the pandemic are here to stay. We’re hosting a Gunma Craft…
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Interview: Jane Anson of janeanson.com

This month we talked to Jane Anson of janeanson.com, 'the world's most informed and accomplished expert on the wines of Bordeaux' according to John Stimpfig (we can only agree). After two decades at Decanter, Jane is now taking her own path…
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Our January Newsletter: coming up in 2022

New year. New contracts. New clients. We're looking into 2022 with great optimism – and are excited to share details of our work and non-profit projects with you. Please do get in touch if you would like to know more about any of the events…
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What will 2022 look like?

Pre-covid and post-covid worlds are taking shape, with changes almost as significant as those pre and post-war. So what will 2022 look like? We bring your our final newsletter of 2021 with some predictions for next year's biggest trends in…
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A very Swirl Christmas

Christmas is nearly upon us. So, this month our team share what they're looking forward to eating and drinking over the festive season – as well as what traditions, old and new, they'll be celebrating. Have a very merry Christmas and a happy…
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Interview: Anne Krebiehl MW, EIC of Falstaff magazine

This month we talked to the editor-in-chief of Falstaff magazine, Anne Krebiehl MW. We talked to her about her motivations to join the Falstaff team and launch a print publication in the midst of a dramatic decline in print sales – and to…
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Interview: Lydia Harrowven, Head Buyer at Adnams

Lydia is evidently a self-starter. She left home aged 17 to work in Holland as a pastry chef. Since then, she has worked as a cellar hand, graduated from Plumpton University, sold and marketed wine in the Maldives, and been a sommelier. Her…
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Will you celebrate National Prosecco Day? Our August newsletter

Today is National Prosecco Day. Hold your sighs. Don’t pop your indignant cork. In the last decade Awareness Days have grown almost as rapidly as prosecco exports. Awareness Days started with a focus on worthy causes, promoted by governments…
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Our work: Elevating prosecco, with Conegliano Valdobbiadene Prosecco Superiore DOCG

“[Prosecco wines] are delicious; they seem to make happy moments happier” – Andrew Jefford, Financial Times [paywall]. Today, on National Prosecco Day, we have shared in our newsletter how we think Awareness Days like this are…
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Only connect: our July newsletter

We're happy to share our July newsletter below: The UK is officially open for business. For better or worse, the majority of the restrictions we’ve lived with for the past 18 months have been lifted. So, we thought it was the perfect…
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How we hosted a global conference digitally

We explore how the virtual format of The Old Vine Conference created an environment in which the conference's aims could thrive. The Old Vine Conference was created with a singular aim: galvanising a global movement to nurture and value great…
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Survey results: virtual vs in-person events

Last month, we conducted a survey to explore attitudes to virtual versus in-person events in the context of the governments’ easing of COVID-19 restrictions. We surveyed a tight group of people: only those who had attended one of Swirl’s…
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The power of stories

“Stories are powerful because they transport us into other people’s worlds” – Paul Zak In the UK, our wine industry is anything but ancient. Perhaps that’s why it’s hard for us to get our heads around how wine can be as integral…
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Pioneering producer connections

At Swirl Wine Group, we specialise in helping emerging wine regions reach their full potential in the UK wine market. For ‘emerging’ or lesser-known wine regions it can be a battle to match the great wines we know are out there with the…