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The power of stories

“Stories are powerful because they transport us into other people’s worlds” – Paul Zak In the UK, our wine industry is anything but ancient. Perhaps that’s why it’s hard for us to get our heads around how wine can be as integral…
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Pioneering producer connections

At Swirl Wine Group, we specialise in helping emerging wine regions reach their full potential in the UK wine market. For ‘emerging’ or lesser-known wine regions it can be a battle to match the great wines we know are out there with the…
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Interview: the winners of Wines of Georgia's Indie Trade Alliance Fund

Each month we speak to a someone doing things a little differently in our industry. Usually, this takes the form of an interview with an interesting woman in our trade, but this month we decided to do something a little different. Our newsletter…
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What Does Biodiversity Mean To Our Trade?

In our May newsletter, we consider the significance of grape diversity and drinking bravely ahead of World Biodiversity Day on May 22nd. Humans find efficiency reassuring. We crave certainty. Diversity bristles against predictable order.…
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Interview: Emma Dawson MW

Emma Dawson MW isn’t just senior wine buyer at Berkmann Wine Cellars. In her spare time, she’s run a number of educational wine ventures, including Naked Grape Tastings for consumers and 52grapes.com, a free website offering consumers…
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Introducing: The Blend

The Blend is a series of virtual workshops created in partnership between our founder Sarah Abbott MW and business psychologist Julie Goddard, The Success Architect. These workshops are designed to increase the representation of women in leadership…
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Interview: Julie Goddard, The Success Architect

Swirl meets Julie Goddard, The Success Architect. Julie is an award-winning business psychologist and leadership coach who has partnered with our founder, Sarah Abbott MW, to create The Blend. The Blend is a series of virtual workshops designed…
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Sarah Abbott MW introduces The Old Vine Conference

This month, we talked to our founder, Sarah Abbott MW, about another passion project: The Old Vine Conference. Together with Leo Austin and Alun Griffiths MW, she has founded this non-profit with the aim of creating a definitive category for…
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Translating Italian wine: Laura Donadoni

"...wearing all that weight Of learning lightly like a flower." Tennyson, from 'In Memoriam A.H.H. 1850'. Swirl meets Laura Donadoni, The Italian Wine Girl. A US-based wine educator, writer, marketer and influencer, she's got 51k…
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Interview: Christina Rasmussen

Swirl meets Christina Rasmusen, head of content and co-founder of Little Wine. Christina, together with her business partner Daniela Pillhofer, is on a mission to change the way we learn about wine. "Learning about wine shouldn't be like going…

Time to crown unsung heroes?

Written by our guest writer, Aleesha Hansel As the world of wine evolves so too should wine education. There has been a lot of talk recently about the British educational curriculum not teaching wider history, and most noticeably skimming…
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The three drinks our 2020 interviewees couldn't be without

This year we interviewed some fantastic women in the wine trade. To celebrate the festive season we asked them to name three drinks they couldn't do without this Christmas. Unsurprisingly, there are some real corkers! Clara Latham, General…

Fashions in wine

Guest writer Aleesha Hansel applies fashion's '20 year rule' to wine as she ruminates on the resurgent popularity of Beaujolais Nouveau. 'It's all just a little bit of history repeating', Dame Shirley Bassey Fashions come and go. As the…
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End of term report

Sarah Abbott shares her end of term report reflecting on our work and our clients' successes in a turbulent 2020. 2020 began in disarray. We had the best laid plans – but my fantastic team and clients kept calm and carried on. Together,…
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Interview: Collette O'Leary

Swirl meets Collette O'Leary, head winemaker at Henners Vineyards. Colette is an English winemaker on the rise. She's in charge of the small team at Henners, a stone's throw from the coast in Sussex, where they make delicious English wine.…
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Brave new world - Gunma craft sake with Master of Wine Sarah Abbott

Gunma craft sake For a winelover, discovering sake is like being teleported to a new planet. The balance, aromas, texture and profile are so different - but the richness of culture, heritage, craft, climate and, yes, terroir, is reassuring…
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Interview: Clara Latham

Swirl meets Clara Latham, General Manager of Della Vite. Working with Seedlip, Clara created a whole new category of drink. It was called ‘the emperor’s new clothes’ – but today Seedlip is the king of the ever-growing distilled…

Why do we disdain wines the mainstream like?

If the customer is always right, why is the wine establishment so snobby about mainstream and less complex wines? Guest writer Aleesha Hansel reflects. In any field, the more we learn, the further removed we are from our humble beginnings…
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Jamaican-Caribbean Food Meets Georgian Wine

Are food and wine matching too European-centric? Guest writer Aleesha Hansel ponders why food and wine paring suggestions are so standardised – and what sorts of wines work best with the Jamaican-Caribbean food of her heritage. 'Goes with…
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Almost there: virtual trade and press trips to Georgia

The National Wine Agency of Georgia had hoped to host their usual (and hugely popular) trade and press trips to Georgia this Autumn, but given the ongoing disruption to international travel, regrettably, this is not possible. However, conscious…

Almost there: Virtual Trips to Conegliano Valdobbiadene in October

You don't appreciate the seven or seventy-seven wonders of a city, but the answer it gives to your request. Italo Calvino. The producers of Conegliano Valdobbiadene have come together to host Virtual Trips for members of the UK wine press…

Bid for Beirut

Swirl's PR maven, Madeleine Waters of CoCo, has been visiting and working with Lebanon for years, after being introduced to the country and its wines by child-hood friend, Michael Karam. Madeleine brought together and ran the Wines of Lebanon…
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Calling time on 'fine' wine

In many ways, words are all we have in wine world. Unlike clothes there isn't an option to try before you buy and even with the proliferation of reviewers and rating apps one man's meat can be another man's poison. It's extremely important…