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Will you celebrate National Prosecco Day? Our August newsletter

Today is National Prosecco Day. Hold your sighs. Don’t pop your indignant cork. In the last decade Awareness Days have grown almost as rapidly as prosecco exports. Awareness Days started with a focus on worthy causes, promoted by governments…
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Our work: Elevating prosecco, with Conegliano Valdobbiadene Prosecco Superiore DOCG

“[Prosecco wines] are delicious; they seem to make happy moments happier” – Andrew Jefford, Financial Times [paywall]. Today, on National Prosecco Day, we have shared in our newsletter how we think Awareness Days like this are…
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Only connect: our July newsletter

We're happy to share our July newsletter below: The UK is officially open for business. For better or worse, the majority of the restrictions we’ve lived with for the past 18 months have been lifted. So, we thought it was the perfect…
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How we hosted a global conference digitally

We explore how the virtual format of The Old Vine Conference created an environment in which the conference's aims could thrive. The Old Vine Conference was created with a singular aim: galvanising a global movement to nurture and value great…
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Survey results: virtual vs in-person events

Last month, we conducted a survey to explore attitudes to virtual versus in-person events in the context of the governments’ easing of COVID-19 restrictions. We surveyed a tight group of people: only those who had attended one of Swirl’s…
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The power of stories

“Stories are powerful because they transport us into other people’s worlds” – Paul Zak In the UK, our wine industry is anything but ancient. Perhaps that’s why it’s hard for us to get our heads around how wine can be as integral…
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Pioneering producer connections

At Swirl Wine Group, we specialise in helping emerging wine regions reach their full potential in the UK wine market. For ‘emerging’ or lesser-known wine regions it can be a battle to match the great wines we know are out there with the…
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Interview: the winners of Wines of Georgia's Indie Trade Alliance Fund

Each month we speak to a someone doing things a little differently in our industry. Usually, this takes the form of an interview with an interesting woman in our trade, but this month we decided to do something a little different. Our newsletter…
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What Does Biodiversity Mean To Our Trade?

In our May newsletter, we consider the significance of grape diversity and drinking bravely ahead of World Biodiversity Day on May 22nd. Humans find efficiency reassuring. We crave certainty. Diversity bristles against predictable order.…
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Interview: Emma Dawson MW

Emma Dawson MW isn’t just senior wine buyer at Berkmann Wine Cellars. In her spare time, she’s run a number of educational wine ventures, including Naked Grape Tastings for consumers and 52grapes.com, a free website offering consumers…
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Introducing: The Blend

The Blend is a series of virtual workshops created in partnership between our founder Sarah Abbott MW and business psychologist Julie Goddard, The Success Architect. These workshops are designed to increase the representation of women in leadership…
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Interview: Julie Goddard, The Success Architect

Swirl meets Julie Goddard, The Success Architect. Julie is an award-winning business psychologist and leadership coach who has partnered with our founder, Sarah Abbott MW, to create The Blend. The Blend is a series of virtual workshops designed…
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Sarah Abbott MW introduces The Old Vine Conference

This month, we talked to our founder, Sarah Abbott MW, about another passion project: The Old Vine Conference. Together with Leo Austin and Alun Griffiths MW, she has founded this non-profit with the aim of creating a definitive category for…
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Translating Italian wine: Laura Donadoni

"...wearing all that weight Of learning lightly like a flower." Tennyson, from 'In Memoriam A.H.H. 1850'. Swirl meets Laura Donadoni, The Italian Wine Girl. A US-based wine educator, writer, marketer and influencer, she's got 51k…
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Interview: Christina Rasmussen

Swirl meets Christina Rasmusen, head of content and co-founder of Little Wine. Christina, together with her business partner Daniela Pillhofer, is on a mission to change the way we learn about wine. "Learning about wine shouldn't be like going…

Time to crown unsung heroes?

Written by our guest writer, Aleesha Hansel As the world of wine evolves so too should wine education. There has been a lot of talk recently about the British educational curriculum not teaching wider history, and most noticeably skimming…
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The three drinks our 2020 interviewees couldn't be without

This year we interviewed some fantastic women in the wine trade. To celebrate the festive season we asked them to name three drinks they couldn't do without this Christmas. Unsurprisingly, there are some real corkers! Clara Latham, General…

Fashions in wine

Guest writer Aleesha Hansel applies fashion's '20 year rule' to wine as she ruminates on the resurgent popularity of Beaujolais Nouveau. 'It's all just a little bit of history repeating', Dame Shirley Bassey Fashions come and go. As the…
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End of term report

Sarah Abbott shares her end of term report reflecting on our work and our clients' successes in a turbulent 2020. 2020 began in disarray. We had the best laid plans – but my fantastic team and clients kept calm and carried on. Together,…
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Interview: Collette O'Leary

Swirl meets Collette O'Leary, head winemaker at Henners Vineyards. Colette is an English winemaker on the rise. She's in charge of the small team at Henners, a stone's throw from the coast in Sussex, where they make delicious English wine.…
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Brave new world - Gunma craft sake with Master of Wine Sarah Abbott

Gunma craft sake For a winelover, discovering sake is like being teleported to a new planet. The balance, aromas, texture and profile are so different - but the richness of culture, heritage, craft, climate and, yes, terroir, is reassuring…
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Interview: Clara Latham

Swirl meets Clara Latham, General Manager of Della Vite. Working with Seedlip, Clara created a whole new category of drink. It was called ‘the emperor’s new clothes’ – but today Seedlip is the king of the ever-growing distilled…

Why do we disdain wines the mainstream like?

If the customer is always right, why is the wine establishment so snobby about mainstream and less complex wines? Guest writer Aleesha Hansel reflects. In any field, the more we learn, the further removed we are from our humble beginnings…