“Stories are powerful because they transport us into other people’s worlds” – Paul Zak In the UK, our wine industry is anything but ancient. Perhaps that’s why it’s hard for us to get our heads around how wine can be as integral a part of a culture as Christmas rituals, or the way we greet friends […]
At Swirl Wine Group, we specialise in helping emerging wine regions reach their full potential in the UK wine market. For ‘emerging’ or lesser-known wine regions it can be a battle to match the great wines we know are out there with the passionate sales people who we know will get those wines into people’s […]
Each month we speak to a someone doing things a little differently in our industry. Usually, this takes the form of an interview with an interesting woman in our trade, but this month we decided to do something a little different. Our newsletter highlighted the novel approach we’ve taken to connecting export-ready producers with UK […]
In our May newsletter, we consider the significance of grape diversity and drinking bravely ahead of World Biodiversity Day on May 22nd. Humans find efficiency reassuring. We crave certainty. Diversity bristles against predictable order. But the disorder of diversity makes us robust; it is here that we thrive, rather than survive. Tomorrow is World Biodiversity […]
Emma Dawson MW isn’t just senior wine buyer at Berkmann Wine Cellars. In her spare time, she’s run a number of educational wine ventures, including Naked Grape Tastings for consumers and 52grapes.com, a free website offering consumers the chance to join in and taste 52 grapes in 52 weeks. She’s passionate about grape diversity and […]
The Blend is a series of virtual workshops created in partnership between our founder Sarah Abbott MW and business psychologist Julie Goddard, The Success Architect. These workshops are designed to increase the representation of women in leadership roles within the wine and drinks industry The big picture Women under-participate in the global workforce. What does […]
Swirl meets Julie Goddard, The Success Architect. Julie is an award-winning business psychologist and leadership coach who has partnered with our founder, Sarah Abbott MW, to create The Blend. The Blend is a series of virtual workshops designed to increase the representation of women in leadership in the drinks industry. You can find out more […]
This month, we talked to our founder, Sarah Abbott MW, about another passion project: The Old Vine Conference. Together with Leo Austin and Alun Griffiths MW, she has founded this non-profit with the aim of creating a definitive category for Old Vine Wine, in the knowledge that commercialisation of a category is the best way […]
“…wearing all that weight Of learning lightly like a flower.” Tennyson, from ‘In Memoriam A.H.H. 1850’. Swirl meets Laura Donadoni, The Italian Wine Girl. A US-based wine educator, writer, marketer and influencer, she’s got 51k followers on the ‘gram, and counting. She also has a PhD in communications and a newly published book. Her social platforms […]
Swirl meets Christina Rasmusen, head of content and co-founder of Little Wine. Christina, together with her business partner Daniela Pillhofer, is on a mission to change the way we learn about wine. “Learning about wine shouldn’t be like going back to uni; it should be more like watching David Attenborough on TV!” We talked about […]