Today is National Prosecco Day. Hold your sighs. Don’t pop your indignant cork. In the last decade Awareness Days have grown almost as rapidly as prosecco exports. Awareness Days started with a focus on worthy causes, promoted by governments or campaign groups. Health, the environment, humanitarian causes – an Awareness Day is a great way […]
“[Prosecco wines] are delicious; they seem to make happy moments happier” – Andrew Jefford, Financial Times [paywall]. Today, on National Prosecco Day, we have shared in our newsletter how we think Awareness Days like this are a great opportunity to tap into a new audience, drawn in by the fun of a social-media driven ‘holiday’. In […]
We’re happy to share our July newsletter below: The UK is officially open for business. For better or worse, the majority of the restrictions we’ve lived with for the past 18 months have been lifted. So, we thought it was the perfect time to ask for a little feedback about the virtual events which have […]
We explore how the virtual format of The Old Vine Conference created an environment in which the conference’s aims could thrive. The Old Vine Conference was created with a singular aim: galvanising a global movement to nurture and value great old vines, and their wines. With a global outlook at the heart of their ethos, […]
Last month, we conducted a survey to explore attitudes to virtual versus in-person events in the context of the governments’ easing of COVID-19 restrictions. We surveyed a tight group of people: only those who had attended one of Swirl’s events in the last 12 months.* This decision ensured that the results were highly relevant to […]
“Stories are powerful because they transport us into other people’s worlds” – Paul Zak In the UK, our wine industry is anything but ancient. Perhaps that’s why it’s hard for us to get our heads around how wine can be as integral a part of a culture as Christmas rituals, or the way we greet friends […]
At Swirl Wine Group, we specialise in helping emerging wine regions reach their full potential in the UK wine market. For ‘emerging’ or lesser-known wine regions it can be a battle to match the great wines we know are out there with the passionate sales people who we know will get those wines into people’s […]
Each month we speak to a someone doing things a little differently in our industry. Usually, this takes the form of an interview with an interesting woman in our trade, but this month we decided to do something a little different. Our newsletter highlighted the novel approach we’ve taken to connecting export-ready producers with UK […]
In our May newsletter, we consider the significance of grape diversity and drinking bravely ahead of World Biodiversity Day on May 22nd. Humans find efficiency reassuring. We crave certainty. Diversity bristles against predictable order. But the disorder of diversity makes us robust; it is here that we thrive, rather than survive. Tomorrow is World Biodiversity […]
Emma Dawson MW isn’t just senior wine buyer at Berkmann Wine Cellars. In her spare time, she’s run a number of educational wine ventures, including Naked Grape Tastings for consumers and 52grapes.com, a free website offering consumers the chance to join in and taste 52 grapes in 52 weeks. She’s passionate about grape diversity and […]