The Blend is a series of virtual workshops created in partnership between our founder Sarah Abbott MW and business psychologist Julie Goddard, The Success Architect. These workshops are designed to increase the representation of women in leadership roles within the wine and drinks industry The big picture Women under-participate in the global workforce. What does […]
Swirl meets Julie Goddard, The Success Architect. Julie is an award-winning business psychologist and leadership coach who has partnered with our founder, Sarah Abbott MW, to create The Blend. The Blend is a series of virtual workshops designed to increase the representation of women in leadership in the drinks industry. You can find out more […]
This month, we talked to our founder, Sarah Abbott MW, about another passion project: The Old Vine Conference. Together with Leo Austin and Alun Griffiths MW, she has founded this non-profit with the aim of creating a definitive category for Old Vine Wine, in the knowledge that commercialisation of a category is the best way […]
“…wearing all that weight Of learning lightly like a flower.” Tennyson, from ‘In Memoriam A.H.H. 1850’. Swirl meets Laura Donadoni, The Italian Wine Girl. A US-based wine educator, writer, marketer and influencer, she’s got 51k followers on the ‘gram, and counting. She also has a PhD in communications and a newly published book. Her social platforms […]
Swirl meets Christina Rasmusen, head of content and co-founder of Little Wine. Christina, together with her business partner Daniela Pillhofer, is on a mission to change the way we learn about wine. “Learning about wine shouldn’t be like going back to uni; it should be more like watching David Attenborough on TV!” We talked about […]
Written by our guest writer, Aleesha Hansel As the world of wine evolves so too should wine education. There has been a lot of talk recently about the British educational curriculum not teaching wider history, and most noticeably skimming over the less-than-desirable aspects of the British Empire. The lack of education leads, obviously, to ignorance, […]
This year we interviewed some fantastic women in the wine trade. To celebrate the festive season we asked them to name three drinks they couldn’t do without this Christmas. Unsurprisingly, there are some real corkers! Clara Latham, General Manager at Della Vite Della Vite Prosecco Superiore DOCG I’ve chosen a Prosecco as my sparking for […]
Guest writer Aleesha Hansel applies fashion’s ’20 year rule’ to wine as she ruminates on the resurgent popularity of Beaujolais Nouveau. ‘It’s all just a little bit of history repeating’, Dame Shirley Bassey Fashions come and go. As the dominance of skinny jeans crumbles and high-waisted ‘mom jeans’ take their place, it’s good to remind ourselves […]
Sarah Abbott shares her end of term report reflecting on our work and our clients’ successes in a turbulent 2020. 2020 began in disarray. We had the best laid plans – but my fantastic team and clients kept calm and carried on. Together, we found ways to be adaptable, creative and resilient in order to […]