Entries by Celia Bryan Brown

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Interview: Sabiha Apaydin of the Root, Origin, Soil conference

This month we talked to Sabiha Apaydin, leader, coordinator and wine educator of Istanbul’s renowned Mikla restaurant. She is also a passionate advocate of heritage Anatolian grape varieties and the founder of the conference Root, Origin, Soil (Kok Koken Toprak) where Sarah was invited to speak on the importance of creating a credible category for old vines. How […]

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Swirl Wine Group is the UK partner of D-Vine

We’re thrilled to announce that Swirl is the UK partner for D-Vine via our French partner EOC. D-Vine is a revolutionary fine wine by-the-glass system enjoying rapid growth in France, and now launching in the UK. D-Vine has been adopted by more than 1000 clients in the hospitality sector who have seen their by-the-glass revenue […]

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Our March Newsletter: The Wine’s The Thing – the power of grass-roots marketing

In our March newsletter we reflect on the power of grass-roots marketing Last Monday Swirl attended a party with a purpose – the Old Vine Conference’s 2022 launch, co-hosted by our founder, Sarah Abbott MW. The Old Vine Conference is an extraordinary success story; a Sunday-evening side-hustle turned compelling, far-reaching campaign. Since it was founded […]

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Sarah Abbott MW reviews old vine wines

Last Monday, Swirl attended a party with a purpose – the Old Vine Conference’s 2022 launch, co-hosted by our founder, Sarah Abbott MW. Here, Sarah shares her personal notes on the wines featured on the evening. If you’d like to know more about how you can support this initiative, visit the Old Vine website. Vecchie Viti, […]

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What will 2022 look like?

Pre-covid and post-covid worlds are taking shape, with changes almost as significant as those pre and post-war. So what will 2022 look like? We bring your our final newsletter of 2021 with some predictions for next year’s biggest trends in wine. Digital digs deep The pandemic has accelerated digital adoption all over the world. And […]

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A very Swirl Christmas

Christmas is nearly upon us. So, this month our team share what they’re looking forward to eating and drinking over the festive season – as well as what traditions, old and new, they’ll be celebrating. Have a very merry Christmas and a happy New Year! Sarah Abbott MW, our founder and director This feels confessional, […]