This month we talked to Sabiha Apaydin, leader, coordinator and wine educator of Istanbul’s renowned Mikla restaurant. She is also a passionate advocate of heritage Anatolian grape varieties and the founder of the conference Root, Origin, Soil (Kok Koken Toprak) where Sarah was invited to speak on the importance of creating a credible category for old vines. How […]
We’re thrilled to announce that Swirl is the UK partner for D-Vine via our French partner EOC. D-Vine is a revolutionary fine wine by-the-glass system enjoying rapid growth in France, and now launching in the UK. D-Vine has been adopted by more than 1000 clients in the hospitality sector who have seen their by-the-glass revenue […]
In our March newsletter we reflect on the power of grass-roots marketing Last Monday Swirl attended a party with a purpose – the Old Vine Conference’s 2022 launch, co-hosted by our founder, Sarah Abbott MW. The Old Vine Conference is an extraordinary success story; a Sunday-evening side-hustle turned compelling, far-reaching campaign. Since it was founded […]
This month we talked to Belinda Stone, Consultant Head of Marketing for the Old Vine Conference, about why she thinks that this is old vines’ marketing moment. There’s a quote from Scott Cook, the founder of Intuit that “a brand is no longer what we tell the consumer it is – it is what consumers […]
Last Monday, Swirl attended a party with a purpose – the Old Vine Conference’s 2022 launch, co-hosted by our founder, Sarah Abbott MW. Here, Sarah shares her personal notes on the wines featured on the evening. If you’d like to know more about how you can support this initiative, visit the Old Vine website. Vecchie Viti, […]
In our February newsletter we consider wine’s new frontier: technology. This coming month we have an event which shows how some of the technical adaptations forced on us by the pandemic are here to stay. We’re hosting a Gunma Craft Sake tasting on the 8th March in London, a hybrid event with brewers joining the tasting […]
This month we talked to Jane Anson of janeanson.com, ‘the world’s most informed and accomplished expert on the wines of Bordeaux’ according to John Stimpfig (we can only agree). After two decades at Decanter, Jane is now taking her own path as the founder of her already wildly successful eponymous site. We talked about why […]
New year. New contracts. New clients. We’re looking into 2022 with great optimism – and are excited to share details of our work and non-profit projects with you. Please do get in touch if you would like to know more about any of the events or projects. Georgia We’ve worked with the National Wine Agency […]
Pre-covid and post-covid worlds are taking shape, with changes almost as significant as those pre and post-war. So what will 2022 look like? We bring your our final newsletter of 2021 with some predictions for next year’s biggest trends in wine. Digital digs deep The pandemic has accelerated digital adoption all over the world. And […]
Christmas is nearly upon us. So, this month our team share what they’re looking forward to eating and drinking over the festive season – as well as what traditions, old and new, they’ll be celebrating. Have a very merry Christmas and a happy New Year! Sarah Abbott MW, our founder and director This feels confessional, […]