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Almost there: virtual trade and press trips to Georgia

The National Wine Agency of Georgia had hoped to host their usual (and hugely popular) trade and press trips to Georgia this Autumn, but given the ongoing disruption to international travel, regrettably, this is not possible.

However, conscious that interest and curiosity for Georgian wine among the UK wine trade remains high, the Georgian wine agency and producers have worked together with Sarah Abbott MW and team at Swirl to create engaging virtual trips for the wine trade and press.

Held over two consecutive mornings, each trips will include virtual tastings with producers talking live from marani and vineyard, as well as presentations and video footage on Georgian terroir and wine styles. A key theme of the trips is to show the contemporary diversity of Georgia, and the richness of her wine culture, and indigenous grapes. Georgian exports to the UK have boomed in the last two years, but there are still myths to be busted and prejudices to be broken. The quality, creativity and relevance of Georgian wine has never been higher, and the teams have worked to express this through thoughtful itineraries and accompanying materials.

Group size is limited to 12 on each trip, so as to foster engagement and ensure a positive, useful experience for all.

Each attendee will receive a pack containing wines (for virtual tasting), and some Georgian specialities. Sarah Abbott MW says , “While we can’t capture Georgia’s spirit and vitality in a box, we have thought carefully about how to convey some of the sights, sounds and tastes that make Georgia such a delight to experience in person.”

The dates and times of the virtual trips are:

  • Tuesday 13th and Wednesday 14th October 2020 – Press
  • Tuesday 27th and Wednesday 28th October 2020 – Trade
  • 10:00 to 12:00 GMT (13:00 to 15:00 Georgian time)

To express interest in attending the Virtual Trips, or for more information, please contact Sarah Abbott MW on sarah@swirlwinegroup.com, or Madeleine Waters on Madeleine@swirlwinegroup.com.

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